Oracle iStore: What's in Your Cart?
"In today’s competitive e-commerce market, creating powerful storefronts is the key to attracting web-based shoppers and lowering transaction costs. Oracle’s e-commerce solution for E-Business Suite customers is Oracle iStore, a flexible e-commerce application that provides users with a personalized shopping experience and increases customer retention. Robert Carini, Director of Product Management, discusses the value of the Oracle E-Business Suite e-commerce solution and shares compelling new features delivered after Release 12.0, including multi-customer access, product comparison, and user interface enhancements. This material was presented at Oracle OpenWorld 2014."